Free Website Traffic SEO Best Practices & Optimization Strategies - Millionaire University Podcast

🚀 Hey future millionaires! 🚀

What if I told you there’s a way to get a flood of traffic to your website without paying for ads? 🤯

On this episode of the Millionaire University Podcast, I sat down with the SEO wizard himself, Brandon Leibowitz from SEO Optimizers 🎩✨ to crack the code on search engine optimization. That’s right—we’re talking free traffic, higher rankings, and turning Google into your best business partner! 🔥

Brandon dropped insane value bombs on:
✅ The must-know SEO strategies to get your website ranking 📈
✅ Why Google cares more about user experience than ever 👀
✅ How to outrank your competitors (even the big guys) 💪
✅ The right way to use AI for content that ranks 🤖✍️
✅ Why backlinks are still the secret sauce to SEO success 🔗💡

I’ve been diving into SEO myself, and let me tell you—Brandon knows his stuff! We even got a free website audit from him (and you can too—check out the link below 👇).

If you're ready to stop chasing customers and let Google bring them to you, this is your episode! 🎧

🔗 Get your free website audit: SEOOptimizers.com/audit
📢 Follow Brandon: SEOOptimizers.com

🎯 Tag us on Instagram with your favorite takeaway! #SEO #DigitalMarketing #MillionaireUniversity

Let’s goooo! 🚀💰 #GetThatTraffic

Transcript

0:00

Hey what's going on? Hey what's going on? Fellow future millionaires, Fellow future millionaires, welcome to the Millionaire welcome to the Millionaire University podcast. University podcast. The only school where you The only school where you graduate rich, not broke. graduate rich, not broke. Today we are in for a treat. Today we are in for a treat. We are going to be talking about We are going to be talking about SEO search engine optimization. SEO search engine optimization. How do you get people searching How do you get people searching on Google and other sites on Google and other sites to come to you, to come to you, to come to your website so you to come to your website so you can get more business? can get more business? So recently, So recently, we have wanted to do more we have wanted to do more content on Millionaire content on Millionaire University. University. More written content, More written content, I should say. I should say. We're doing a lot of podcasts We're doing a lot of podcasts and we want to do more. and we want to do more. More articles, More articles, more written content for two more written content for two reasons. Number one, reasons. Number one, to give you guys more value, to give you guys more value, and number two, and number two, to improve our SEO, to improve our SEO, to improve and increase the to improve and increase the amount of people that we have amount of people that we have coming to the Millionaire coming to the Millionaire University website. University website. So we've been doing a lot of So we've been doing a lot of research on the SEO research on the SEO pros out there, pros out there, and there's this guy named and there's this guy named Brandon from SEO Optimizers who Brandon from SEO Optimizers who is. I'm on his email list. is. I'm on his email list. He keeps coming across my desk. He keeps coming across my desk. I keep reading and seeing I keep reading and seeing interesting things about him. interesting things about him. So we reached out to him last So we reached out to him last week. We hopped on a call. week. We hopped on a call. Brandon really knows his stuff. Brandon really knows his stuff. And we talked and we're like, And we talked and we're like, hey, hey, you gotta come on the podcast. you gotta come on the podcast. You gotta share some of this You gotta share some of this stuff with our listeners. stuff with our listeners. It's incredibly valuable. It's incredibly valuable. So here we are, So here we are, ladies and gentlemen, ladies and gentlemen, I present to you the one and I present to you the one and only Brandon Leibowitz. only Brandon Leibowitz. I know I said your name wrong. I know I said your name wrong. Brandon. Brandon. How do you say it again? How do you say it again? You got it right. You got it right. Brandon Leibowitz. Brandon Leibowitz. Thank you for having me. Thank you for having me. Yeah, welcome, Brandon. Yeah, welcome, Brandon. It's exciting to have you here, It's exciting to have you here, man. man. I am excited to share some tips I am excited to share some tips with everybody about SEO and with everybody about SEO and help spread that knowledge so help spread that knowledge so they can all get more they can all get more free traffic. free traffic. So let's start off. So let's start off. I always like to start by I always like to start by hearing your background story hearing your background story because I feel like our because I feel like our listeners me especially, listeners me especially, but our listeners, but our listeners, we love hearing about how other we love hearing about how other people got going on their people got going on their entrepreneurial journey. entrepreneurial journey. How did they go from working a How did they go from working a job or whatever it was they're job or whatever it was they're doing to doing the thing that doing to doing the thing that they. They love? I mean, they. They love? I mean, don't get me wrong, don't get me wrong, I don't think every part I don't think every part of business is. of business is. You absolutely love it. You absolutely love it. That's not like I'm not that That's not like I'm not that kind of guy. But I digress. kind of guy. But I digress. How did you go from doing How did you go from doing whatever you were doing to whatever you were doing to becoming a full time becoming a full time entrepreneur? entrepreneur? How did you get into this? How did you get into this? Just kind of fell into this Just kind of fell into this digital marketing world. digital marketing world. Back in 2007, Back in 2007, I graduated from college, I graduated from college, got my degree in business got my degree in business marketing, marketing, and one of the first jobs I got and one of the first jobs I got out of school was helping a out of school was helping a company out with their company out with their digital marketing, digital marketing, which I didn't know which I didn't know much about it. much about it. They didn't really teach you They didn't really teach you that in school back in 2007. that in school back in 2007. Yep. Yep. And if they did, And if they did, it just gets outdated it just gets outdated so quickly. so quickly. So the company was new to this So the company was new to this as well and said, don't worry, as well and said, don't worry, we're going to take you to we're going to take you to workshops and classes and workshops and classes and seminars and learn with you. seminars and learn with you. And after doing that And after doing that for a few months, for a few months, just realized everyone's just realized everyone's probably going to probably going to have a website. have a website. There's lots of ways There's lots of ways to get traffic. to get traffic. Back then I was helping out Back then I was helping out with their social media, with their social media, doing paid ads, doing paid ads, doing email marketing, doing email marketing, doing SEO, doing SEO, which all works to which all works to get more traffic. get more traffic. But over the years I just But over the years I just focused more on SEO focused more on SEO because I thought, because I thought, who doesn't want free traffic? who doesn't want free traffic? SEO is just a way to SEO is just a way to get free traffic. get free traffic. And I worked at different And I worked at different advertising agencies over the advertising agencies over the years and before work and after years and before work and after work and on my lunch breaks, work and on my lunch breaks, I'd work on my own company and I'd work on my own company and eventually built that up to eventually built that up to where I was able to quit my job where I was able to quit my job and been doing this ever since, and been doing this ever since, just helping people just helping people get that traffic. get that traffic. I love that. I love that. Getting paid to learn. Getting paid to learn. And that's what I'm always And that's what I'm always telling people, like, telling people, like, if you can get paid to learn, if you can get paid to learn, like, that's huge. like, that's huge. And that's what you did. And that's what you did. You went and worked for this You went and worked for this company. You learn. company. You learn. And not just paid to learn, And not just paid to learn, paid to learn a valuable skill. paid to learn a valuable skill. Like if you're gonna get paid to Like if you're gonna get paid to learn how to dig a ditch and learn how to dig a ditch and then you dig ditches then you dig ditches for five years, for five years, like probably not the most like probably not the most lucrative opportunity. Right. lucrative opportunity. Right. But getting paid to learn how But getting paid to learn how to do digital marketing, to do digital marketing, that's golden, man. that's golden, man. If you can do that, If you can do that, that's amazing. So good. that's amazing. So good. Good for you, man. Good for you, man. Yeah, I got lucky with that. Yeah, I got lucky with that. Definitely fell into it Definitely fell into it at the right time. at the right time. And one of the first workshops And one of the first workshops that we went to was this three that we went to was this three day seminar or weekend seminar. day seminar or weekend seminar. And the people that would And the people that would speak there would say, speak there would say, I have like 10 different I have like 10 different websites. websites. I do drop shipping and affiliate I do drop shipping and affiliate marketing and all this marketing and all this other stuff. other stuff. And this is back in 2007 and the And this is back in 2007 and the company I was working company I was working for made something, for made something, a really niche product. a really niche product. They made 3D lenticular They made 3D lenticular products. products. They don't really have They don't really have too much competition. too much competition. So I realized back then that I So I realized back then that I could just try to go to could just try to go to like a local business, like a local business, restaurants or anybody that's a restaurants or anybody that's a local business and try to just local business and try to just see if they need help with SEO, see if they need help with SEO, which back in 2007, which back in 2007, nobody really understood nobody really understood what it was. what it was. Took a while for people to Took a while for people to really understand the really understand the value of SEO. value of SEO. Now people are really Now people are really understanding the value as understanding the value as the past couple of years. the past couple of years. But before that it was really But before that it was really tough just to get people to tough just to get people to understand that websites understand that websites are the future. are the future. SEO is a free traffic source. SEO is a free traffic source. And you should try to get in And you should try to get in sooner than later because the sooner than later because the older your website is, older your website is, the more trust Google is the more trust Google is going to give to you. going to give to you. Which we could talk all about Which we could talk all about that later as well. that later as well. I love it. I love it. Already diving into it. Already diving into it. So I wanted to break this down So I wanted to break this down into three different parts. into three different parts. As I've studied SEO and As I've studied SEO and as we talked to you, as we talked to you, there's kind of three different there's kind of three different categories that I came up with, categories that I came up with, but we're going to go all over, but we're going to go all over, we're going to go down rabbit we're going to go down rabbit holes. Brandon, holes. Brandon, if you have anything to that you if you have anything to that you want to add that I'm missing, want to add that I'm missing, since you're the expert, since you're the expert, feel free to jump in. feel free to jump in. So the first category So the first category is your website. is your website. How do you optimize the How do you optimize the technical parts of your website? technical parts of your website? Number two is content. Number two is content. Creating the content and doing Creating the content and doing like the keyword research, like the keyword research, knowing what articles, knowing what articles, what kind of blogs to post, what kind of blogs to post, things to write about things to write about on your website. on your website. And number three is backlinks And number three is backlinks and how to get that backlink and how to get that backlink juice where you should focus, juice where you should focus, what matters, how it helps. what matters, how it helps. So those are the three areas So those are the three areas that we're going to that we're going to focus on today. focus on today. So let's start off with So let's start off with the first category, the first category, just general website. just general website. What's like good general website What's like good general website knowledge. What kinds of things? knowledge. What kinds of things? You went through our website and You went through our website and told us all kinds of things told us all kinds of things that we could improve, that we could improve, things that we, things that we, I don't know if we were I don't know if we were doing wrong per se, doing wrong per se, but weren't best practices. but weren't best practices. What are some of those things What are some of those things that business owners can do? that business owners can do? Because to me that's the lowest Because to me that's the lowest hanging fruit. Right. hanging fruit. Right. It's like may as well optimize It's like may as well optimize your website. your website. So Google knows what to look for So Google knows what to look for so you have the best chance of so you have the best chance of getting the most viewers. Right. getting the most viewers. Right. So I'll quit rambling. So I'll quit rambling. Go for it. Go for it. Yeah, Yeah, most people aren't doing the most people aren't doing the wrong thing with their website. wrong thing with their website. They're just not going in and They're just not going in and making the changes that making the changes that Google wants to see. Google wants to see. Because search engines, Because search engines, when they look at a website, when they look at a website, they don't see what we see. they don't see what we see. When we look at a website, When we look at a website, we see the images, the videos, we see the images, the videos, if there's podcasts, audio, if there's podcasts, audio, all that stuff. all that stuff. But search engines, But search engines, all they see is text code. all they see is text code. And basically they're just And basically they're just looking through that code for looking through that code for you to put keywords, text, you to put keywords, text, essentially the more text you essentially the more text you have on your website, have on your website, the easier it is for the search the easier it is for the search engines to read through and know engines to read through and know what that page is about. what that page is about. Because if you're just an e Because if you're just an e commerce website, for example, commerce website, for example, and you just have a bunch of and you just have a bunch of product pictures, that's good. product pictures, that's good. But Google can't really read too But Google can't really read too much with the images other much with the images other than a file name. than a file name. But other than that they But other than that they need more text. need more text. And the more text anybody puts And the more text anybody puts on a website with will help on a website with will help Google just trust or I mean read Google just trust or I mean read that page better and know that page better and know what that page is about. what that page is about. But this doesn't require any But this doesn't require any coding because it gets kind of coding because it gets kind of technical with SEO changing the technical with SEO changing the coding and putting keywords in coding and putting keywords in all these different places like all these different places like a title tag or meta description. a title tag or meta description. But the most important place But the most important place really is the content on every really is the content on every single page on your website. single page on your website. Not just the homepage, Not just the homepage, but every page that you want but every page that you want to rank needs to have text. to rank needs to have text. The more text you put The more text you put on that page, on that page, the better off you're going the better off you're going to be. Just don't hide it. to be. Just don't hide it. A lot of people will be like, A lot of people will be like, I don't want to put a bunch I don't want to put a bunch of text on my website. of text on my website. It might clutter it up. It might clutter it up. It takes away from what It takes away from what I want people to do. I want people to do. But basically you have to have But basically you have to have that balance with SEO and for that balance with SEO and for Google where or for people where Google where or for people where people don't want to people don't want to read a lot of text. read a lot of text. So if you have that text at the So if you have that text at the very bottom of your page, very bottom of your page, that's going to be better that's going to be better because people. because people. So tangent spans nowadays So tangent spans nowadays are really short. are really short. You can just have like bullet You can just have like bullet points or images or videos that points or images or videos that convey what that page is about. convey what that page is about. And then lower down that page, And then lower down that page, you can put all this text to you can put all this text to help Google better understand help Google better understand what that page is about. what that page is about. That alone will really help get That alone will really help get everybody more traffic. everybody more traffic. You just have to put on every You just have to put on every single page on your website and single page on your website and it has to be original content. it has to be original content. You can't copy it from You can't copy it from one page to another. one page to another. You have to write unique You have to write unique content for each page. content for each page. Okay, Okay, so you want as much so you want as much text as possible, text as possible, but obviously that's also but obviously that's also informative and is in align with informative and is in align with what your topic is. The thing, what your topic is. The thing, right? right? You don't want to just You don't want to just jibber jabber, right? jibber jabber, right? You want to make sure you're You want to make sure you're covering the topic. covering the topic. It's got to make sense It's got to make sense to the listener. to the listener. But what you're saying is you But what you're saying is you can put all the most valuable can put all the most valuable information up top and then you information up top and then you could add a bunch of additional could add a bunch of additional text like to further down on the text like to further down on the website. Am I hearing you right? website. Am I hearing you right? Yep. Yep. That's more for conversion That's more for conversion rate optimization. rate optimization. Because once people get Because once people get to your website, to your website, how do you keep them there to how do you keep them there to actually do what you actually do what you want them to do? want them to do? And if they just get hit with And if they just get hit with a big block of text, a big block of text, especially on mobile, especially on mobile, they're just gonna be like, they're just gonna be like, this might be a little too much. this might be a little too much. I'm gonna hit that back. I'm gonna hit that back. But I didn't find another But I didn't find another website because there's 10 other website because there's 10 other options on that first page options on that first page of Google. There's ads, of Google. There's ads, there's a lot of options. there's a lot of options. Out there for people. Out there for people. If they don't find what they're If they don't find what they're looking for right away, looking for right away, they're going to hit that back they're going to hit that back button. And the more or yeah, button. And the more or yeah, the more you're able to give to the more you're able to give to people right away in terms of people right away in terms of like a value proposition, like, like a value proposition, like, what's in it for me from what's in it for me from going to this page, going to this page, a couple bullet points, a couple bullet points, maybe a video. maybe a video. And then lower down, And then lower down, you can put all this text for you can put all this text for people that want to learn people that want to learn more and read more. more and read more. But essentially you got to But essentially you got to capture their attention capture their attention really fast. really fast. And that's where just gotta have And that's where just gotta have that balance for people and for that balance for people and for Google. Google wants that text. Google. Google wants that text. People don't want to read People don't want to read hundreds of words hundreds of words of text anymore. of text anymore. Gotcha. Gotcha. And then the more And then the more they click back, they click back, like that's an indication to like that's an indication to Google that we're not going to Google that we're not going to rank this person very high rank this person very high because they're not giving the because they're not giving the reader what they want. Correct. reader what they want. Correct. Essentially, Essentially, Google looks at user experience. Google looks at user experience. And if people search on Google, And if people search on Google, go to your website, go to your website, and then one second later they and then one second later they hit that back button and go back hit that back button and go back to Google. That tells Google, to Google. That tells Google, let's say, for example, let's say, for example, you're ranked number one you're ranked number one for that keyword. for that keyword. And Google sees that a lot of And Google sees that a lot of people that go to your people that go to your website are leaving. website are leaving. Google might drop you down to Google might drop you down to number two and move number number two and move number two to number one. two to number one. And then they're going to And then they're going to test and see, all right, test and see, all right, now that we move number now that we move number two to number one, two to number one, do people stay on the website? do people stay on the website? And if so, then great, And if so, then great, we're going to keep we're going to keep number two as now. number two as now. Now the number one position Now the number one position and move them up. and move them up. But a lot of people go that But a lot of people go that number two and still hit number two and still hit that back button. that back button. And then they're just going And then they're just going to keep going down. to keep going down. And they're always testing just And they're always testing just to see what provides the to see what provides the best user experience. best user experience. Because Google knows that it's Because Google knows that it's all about a user experience. all about a user experience. Google wants to make money, Google wants to make money, and Google only cares about and Google only cares about really making money. really making money. You clicking on ads. You clicking on ads. And the best way to keep you on And the best way to keep you on Google is by providing the Google is by providing the best search results. best search results. If you provide low quality If you provide low quality search results, search results, where people are going, where people are going, searching on Google, searching on Google, going to that website and then going to that website and then they're hitting that they're hitting that back button, back button, Google's probably not Google's probably not doing a good job. doing a good job. And you're probably eventually And you're probably eventually going to be like, going to be like, I'm going to Bing or Yahoo or I'm going to Bing or Yahoo or DuckDuckGo or some other DuckDuckGo or some other search engine. search engine. And Google doesn't want And Google doesn't want that to happen. that to happen. So they're constantly testing So they're constantly testing if everyone searches. if everyone searches. That's listening right That's listening right now to this episode. now to this episode. For the same keyword, For the same keyword, we're all going to get slightly we're all going to get slightly different results depending different results depending on your geolocation, on your geolocation, your search history. your search history. But also Google's just testing But also Google's just testing to see what gets the best user to see what gets the best user experience and what's going to experience and what's going to keep people on that keep people on that website longer. website longer. That way Google is providing That way Google is providing the best search results. the best search results. So we essentially went So we essentially went straight to content, straight to content, which I'm totally cool with. which I'm totally cool with. Like, I'm all about adapting, Like, I'm all about adapting, right? So, right? So, so let's talk more so let's talk more about content. about content. How does one determine where to How does one determine where to start with creating content for start with creating content for their website that will get their website that will get ranked and also provide value ranked and also provide value to their audience? to their audience? I would look at your I would look at your competition, competition, just see what your competitors just see what your competitors are doing. Because with SEO, are doing. Because with SEO, the nice thing about it is I the nice thing about it is I could see what you're doing, could see what you're doing, you could see what I'm doing. you could see what I'm doing. If you look in the right places. If you look in the right places. And an easy thing to do is And an easy thing to do is just go into Google, just go into Google, search for your keywords, search for your keywords, see who's on that first page of see who's on that first page of Google, skip over the ads. Google, skip over the ads. We're not going to look at We're not going to look at the ads, but just skip. the ads, but just skip. Search your keyword and look at Search your keyword and look at those 10 organic websites that those 10 organic websites that are ranked on Google. are ranked on Google. Open them all up and you can see Open them all up and you can see how much text everyone is using, how much text everyone is using, how long everyone's writing how long everyone's writing their content, their content, because it's not really because it's not really a one size fits all. a one size fits all. A lot of people said in the past A lot of people said in the past you should write 400 words of you should write 400 words of text, which is a good average. text, which is a good average. But it really depends on that But it really depends on that search. If somebody, search. If somebody, Google said, Google said, we want you to write we want you to write for the user, for the user, and if somebody's searching for and if somebody's searching for something really simple, something really simple, really basic, really basic, that doesn't need a that doesn't need a bunch of words, bunch of words, you don't need to write all you don't need to write all that extra filler content. that extra filler content. Like if someone is Like if someone is just searching, just searching, like how do you tie your shoes? like how do you tie your shoes? Basically you can only write a Basically you can only write a couple hundred words about that. couple hundred words about that. So you don't have to So you don't have to go too in depth. go too in depth. But if somebody's searching for But if somebody's searching for how to change my car engine, how to change my car engine, you could probably write a you could probably write a couple thousand words couple thousand words about that. about that. Basically you just have Basically you just have to write for the user. to write for the user. And the best way to see what And the best way to see what Google's looking for is search Google's looking for is search Google, see how much, Google, see how much, how much text your competition how much text your competition is using and kind of is using and kind of average it out. average it out. Everyone is writing Everyone is writing a thousand words. a thousand words. You should write a thousand You should write a thousand and one hundred words. and one hundred words. Try to do a little bit more Try to do a little bit more than the competition. than the competition. If everyone's writing 200 words, If everyone's writing 200 words, then you should only write then you should only write 250 or 300 words. 250 or 300 words. So just try and do a little bit So just try and do a little bit better than your competition. better than your competition. Okay, so go into Google, Okay, so go into Google, search some what you search some what you think are your key, think are your key, best keywords you have. best keywords you have. See what your see what's See what your see what's coming up essentially. coming up essentially. And those are basically the And those are basically the people you're competing with. people you're competing with. Check out why you think they're Check out why you think they're ranking or what the article, ranking or what the article, what, what post came up, what, what post came up, what article came up, what article came up, what page came up and look at what page came up and look at that and try to see how that and try to see how you can do better. you can do better. Or do you think it's a good idea Or do you think it's a good idea to maybe look at the top three to maybe look at the top three or four and get an idea of what or four and get an idea of what they're all doing and try to they're all doing and try to come up with the best parts of come up with the best parts of all of it and create your own, all of it and create your own, but make it your own but make it your own and make it better. and make it better. Is that kind of what Is that kind of what I'm hearing. I'm hearing. From you, From you, basically doing better basically doing better than the competition? than the competition? But I would look at everyone on But I would look at everyone on that first page of Google. that first page of Google. So all top 10, So all top 10, all of them look at what they're all of them look at what they're doing and just get ideas because doing and just get ideas because some of them might have a lot of some of them might have a lot of similarities where you're like, similarities where you're like, all right, all right, I have to talk about this. I have to talk about this. And then someone might talk And then someone might talk about something different where about something different where you're like maybe I should talk you're like maybe I should talk about it because it is going about it because it is going to help my audience, to help my audience, but only write for the user. but only write for the user. If you're just writing to throw If you're just writing to throw everything together, everything together, one giant article, one giant article, not going to be the best. not going to be the best. Totally write what makes sense Totally write what makes sense to you and your expertise, to you and your expertise, but also look at what other but also look at what other people are writing about because people are writing about because they'll give you an idea of what they'll give you an idea of what people are looking for, people are looking for, what Google wants, what Google wants, thinks people want. Right? thinks people want. Right? Tell me about search tools or Tell me about search tools or like keyword research tools. like keyword research tools. Do you use those? Do you use those? Do you recommend those? Do you recommend those? Which ones do you recommend? Which ones do you recommend? How would one go about using How would one go about using those to help them those to help them create content? create content? You definitely want to look You definitely want to look at search volume, at search volume, how many people search for a how many people search for a keyword? Every single Month. keyword? Every single Month. And that is where you could And that is where you could use different tools. use different tools. There's free and paid tools that There's free and paid tools that will help you do keyword will help you do keyword research and also help you come research and also help you come up with new keyword ideas. up with new keyword ideas. But really, But really, you want to look at you want to look at the search volume. the search volume. How many people search for that How many people search for that keyword every single month. keyword every single month. Because little changes Because little changes have a big impact. have a big impact. Where you could use a singular Where you could use a singular versus a plural or a synonym, versus a plural or a synonym, it's all going to get different it's all going to get different search volume. search volume. And sometimes it could be really And sometimes it could be really big discrepancies. big discrepancies. One of my clients, One of my clients, they're a personal they're a personal injury law firm, injury law firm, which we want to rank for which we want to rank for personal injury lawyers that personal injury lawyers that gets 20,000 searches a month. gets 20,000 searches a month. But personal injury lawyer But personal injury lawyer singular gets 200,000 singular gets 200,000 searches a month. searches a month. Just by removing that Just by removing that one letter, one letter, you could get 10 times more you could get 10 times more traffic and you could guess at traffic and you could guess at it and you might get it right. it and you might get it right. But doing keyword research But doing keyword research doesn't really take too long. doesn't really take too long. I mean, I mean, I kind of showed you how to do I kind of showed you how to do it a couple weeks ago where it a couple weeks ago where you're just going into tools you're just going into tools like the Google Keyword Planner. like the Google Keyword Planner. You put your keyword in there, You put your keyword in there, and it'll show you how many and it'll show you how many people search that keyword people search that keyword every single month. every single month. And it doesn't take that long. And it doesn't take that long. But a lot of people skip that But a lot of people skip that aspect of content creation, aspect of content creation, whether it's writing articles, whether it's writing articles, blogs, podcasts, press releases, blogs, podcasts, press releases, even social media posts. even social media posts. Whatever content you're Whatever content you're putting out there. putting out there. If you're writing a book, If you're writing a book, the title of a book, the title of a book, the sim singular and plural, the sim singular and plural, all going to have different all going to have different search volume because people are search volume because people are searching and you want to try to searching and you want to try to capture as much traffic as capture as much traffic as possible that's relevant and possible that's relevant and just not too hyper competitive. just not too hyper competitive. Okay, great. Okay, great. So Google Keyword Planner. So Google Keyword Planner. Am I saying that right? Am I saying that right? Yep. The Google Keyword Planner. Yep. The Google Keyword Planner. Everyone can just go into Google Everyone can just go into Google Search for Keyword Planner, Search for Keyword Planner, Google Keyword Planner, Google Keyword Planner, and it is a free tool. and it is a free tool. You have to sign up with Google You have to sign up with Google Ads because it's not really Ads because it's not really a tool for SEO. a tool for SEO. It's more for Google Ads. It's more for Google Ads. They'll show you a lot of They'll show you a lot of information about ads, information about ads, but they will show you one thing but they will show you one thing that helps with SEO, that helps with SEO, which is the search volume. which is the search volume. There's paid tools. There's paid tools. If you want to buy a paid tool If you want to buy a paid tool like Ahrefs or Moz Semrush, like Ahrefs or Moz Semrush, there's tons of other keyword there's tons of other keyword research tools out there. research tools out there. You mentioned SEO, Surfer. You mentioned SEO, Surfer. Is that what it's called? Is that what it's called? That's another tool that helps That's another tool that helps with content creation. Okay, with content creation. Okay, so Surfer SEO is a Yeah, so Surfer SEO is a Yeah, there's so many tools out there. there's so many tools out there. And the tools are going to help And the tools are going to help make your life much easier. make your life much easier. Because if you try to do it Because if you try to do it manually or do it on your own, manually or do it on your own, it will work. it will work. It's just these tools just help It's just these tools just help speed things up a speed things up a little bit more. little bit more. So it's definitely beneficial So it's definitely beneficial to find a tool. to find a tool. And a lot of these tools are And a lot of these tools are kind of like all in one tools kind of like all in one tools like Ahrefs or Mods or Semrush like Ahrefs or Mods or Semrush will do a lot. will do a lot. They're like 15 tools in one. They're like 15 tools in one. So it helps out with a lot of So it helps out with a lot of different aspects of SEO different aspects of SEO and digital marketing. and digital marketing. Okay, Okay, so you don't need so you don't need all these tools. all these tools. Just like which one would Just like which one would you recommend? you recommend? Like or which tools would Like or which tools would you recommend? you recommend? It's up to you. Between Ahrefs, It's up to you. Between Ahrefs, Moz and Semrush, Moz and Semrush, those are the more popular ones those are the more popular ones that will do keyword research. that will do keyword research. They'll track backlinks, They'll track backlinks, they'll track keyword rankings. they'll track keyword rankings. You can see what position you're You can see what position you're in today versus next week in today versus next week versus next month. versus next month. And you can see am I improving? And you can see am I improving? Am I dropping what's going on Am I dropping what's going on with my keyword rankings? with my keyword rankings? And does a ton of other tools And does a ton of other tools built into those tools, built into those tools, but really just you but really just you need to pick one. need to pick one. They're all pretty similar They're all pretty similar for the most part. for the most part. You just don't need You just don't need to buy all three. to buy all three. Okay, Okay, you mentioned I was looking at you mentioned I was looking at some of the emails I got from some of the emails I got from you in the past and one of them you in the past and one of them was how to check your was how to check your website health. website health. I assume that's kind of related I assume that's kind of related to what we're talking about, to what we're talking about, right? To these websites. right? To these websites. How would one go about checking How would one go about checking their website health and how their website health and how they know like where they're they know like where they're at what they need, at what they need, what's the low hanging fruit, what's the low hanging fruit, what they can improve on. what they can improve on. I actually have a tool on I actually have a tool on my website that is a. my website that is a. Will give you a free website Will give you a free website analysis. Okay. analysis. Okay. And it'll check out And it'll check out your website, your website, the coding and give you the coding and give you any issues or. Yeah, any issues or. Yeah, any technical issues. any technical issues. It'll give you a report. It'll give you a report. If they just go to SEO If they just go to SEO optimizers.com forward/audit, optimizers.com forward/audit, a U T I T and they can put their a U T I T and they can put their website in there and get website in there and get a free website audit. a free website audit. And there's lots of other tools And there's lots of other tools out there like Ahrefs out there like Ahrefs and Moz and Semrush, and Moz and Semrush, those other tools we talked those other tools we talked about will give you audits and about will give you audits and every tool is going to give you every tool is going to give you slightly different data points. slightly different data points. So and it's great to just So and it's great to just get some insights. get some insights. Also there's a tool from Google Also there's a tool from Google called Google Search Console. called Google Search Console. It's a free tool that will, It's a free tool that will, it's like Google Analytics is a it's like Google Analytics is a free tool that will track free tool that will track your traffic. your traffic. Google Search Console is a free Google Search Console is a free tool that will track everything tool that will track everything about SEO and it will give about SEO and it will give you somewhat of an audit. you somewhat of an audit. Doesn't really give Doesn't really give you a real audit, you a real audit, but it'll show you any issues but it'll show you any issues with site speed. with site speed. It'll show you any issues with It'll show you any issues with like how long pages take to load like how long pages take to load if they don't look if they don't look good on mobile. good on mobile. Because Google said a while back Because Google said a while back that if your website's that if your website's not mobile friendly, not mobile friendly, we're not going to show we're not going to show you on mobile devices. you on mobile devices. I have had a client before where I have had a client before where they had a mobile friendly they had a mobile friendly website, website, but Google didn't think it was but Google didn't think it was mobile friendly because of the mobile friendly because of the colors were too close colors were too close to one another, to one another, that we had to just change these that we had to just change these colors up a little bit and then colors up a little bit and then they became mobile friendly. they became mobile friendly. And mobile brings over half the And mobile brings over half the traffic nowadays to traffic nowadays to most websites. most websites. And if you're not mobile And if you're not mobile friendly, you're not gonna. friendly, you're not gonna. You're missing out on a lot of You're missing out on a lot of low hanging fruit that's low hanging fruit that's quick and easy to fix. quick and easy to fix. So there's tools like that that So there's tools like that that will help you out with that. will help you out with that. So the more places that So the more places that you get these audits, you get these audits, the better you're going to be the better you're going to be informed about your website informed about your website because they're all going to because they're all going to show slightly different data show slightly different data points to look at. points to look at. Okay, Okay, so we kind of talked about some so we kind of talked about some of the tools and different ways of the tools and different ways you can figure out what you can figure out what to write about. to write about. How I want to talk more How I want to talk more about content. about content. I mean I've heard people talk I mean I've heard people talk about like content clusters and about like content clusters and I know you were talking about I know you were talking about like linking within like linking within your website. your website. Like do you do any of that? Like do you do any of that? Like how would one go about Like how would one go about creating a content strategy? creating a content strategy? Right. Right. Like I know you can do Like I know you can do keyword research, keyword research, but isn't it like where you want but isn't it like where you want to make one overarching topic to make one overarching topic and then a bunch of and then a bunch of interconnected. interconnected. Then talk to me about Then talk to me about that a little more. that a little more. Yep. Yep. You want to establish what is You want to establish what is called topical relevancy called topical relevancy to Google. to Google. So if you're just posting on So if you're just posting on your website and you have a your website and you have a website and you list out website and you list out all your services. all your services. That's great. That's great. You have a page for You have a page for each service. each service. Google's going to be able to Google's going to be able to read that and say, all right, read that and say, all right, great, we see that. great, we see that. Let's say that you're offering, Let's say that you're offering, like, hypnotherapy, like, hypnotherapy, and you're hypnotherapist, and you're hypnotherapist, and you have a page about and you have a page about hypnotherapy. Google's like, hypnotherapy. Google's like, great, great, we see that you have this page, we see that you have this page, but we don't have enough content but we don't have enough content on this website to really make on this website to really make us think that you really us think that you really are a hypnotherapist. are a hypnotherapist. And that's where blogging And that's where blogging became really popular. became really popular. His blogs are an easy way to add His blogs are an easy way to add more content to your website. more content to your website. And if you could add more And if you could add more pages to your website, pages to your website, such as you write an article or such as you write an article or someone might be saying, like, someone might be saying, like, how can I reduce my. how can I reduce my. Or have a better night's sleep? Or have a better night's sleep? And you can write an article on And you can write an article on your blog about how hypnotherapy your blog about how hypnotherapy can improve someone's sleep. can improve someone's sleep. And you write that And you write that article about it. article about it. Somebody searches for how Somebody searches for how to improve my sleep. to improve my sleep. That hypnotherapy article could That hypnotherapy article could rank and bring people rank and bring people into your website. into your website. But Google also sees that now But Google also sees that now you have content about benefits you have content about benefits of hypnotherapy that could of hypnotherapy that could help with sleep. help with sleep. Or you write an article about Or you write an article about how it can help with anxiety or how it can help with anxiety or can help you stop smoking and can help you stop smoking and all these other benefits of it. all these other benefits of it. And you create all this content And you create all this content on your website. on your website. Now Google sees not that. Now Google sees not that. Not only that you have one Not only that you have one page about it that says, page about it that says, I do hypnotherapy, I do hypnotherapy, but now you have 10 other blog but now you have 10 other blog posts that all talk about the posts that all talk about the different benefits different benefits of hypnotherapy. of hypnotherapy. Google. Google. Google then thinks that you're Google then thinks that you're more or better could read that more or better could read that website and better understand website and better understand that this whole website that this whole website is about hypnotherapy. is about hypnotherapy. And then within all And then within all that content, that content, you try to link those you try to link those blogs together. blogs together. So one blog post is about So one blog post is about how to quit smoking. how to quit smoking. Another in that blog post, Another in that blog post, you could say, you could say, and here's a list of other and here's a list of other benefits of hypnotherapy. benefits of hypnotherapy. Then you can link to the sleep Then you can link to the sleep page or to have good help with page or to have good help with whatever topics that they whatever topics that they want to talk about. want to talk about. So creating all these more like, So creating all these more like, benefit type of pages where you benefit type of pages where you won't really list all that out won't really list all that out on your. The hypnotherapy page, on your. The hypnotherapy page, service page, service page, because you don't want to just because you don't want to just make it really long. make it really long. You want to just kind of explain You want to just kind of explain what hypnotherapy is and what hypnotherapy is and the benefits of it. the benefits of it. But then you have all these But then you have all these other pages that go really in other pages that go really in depth about other topics that depth about other topics that are related to hypnotherapy. are related to hypnotherapy. And link it all together. And link it all together. Okay, Okay, so let's talk about content so let's talk about content creation can take a long time, creation can take a long time, right? right? So let's dive into a little more So let's dive into a little more like what kind of tools and, like what kind of tools and, or people can we use to help or people can we use to help us create this content? us create this content? And by tools, And by tools, I don't mean just to search I don't mean just to search for it, but like, I mean, for it, but like, I mean, are you using AI? are you using AI? When is it good to use AI? When is it good to use AI? When is it not good to use AI? When is it not good to use AI? And then how can, like, And then how can, like, if we use, like, if we use, like, content writers, content writers, does that make sense? does that make sense? Where can we find that? Where can we find that? Anyway, Anyway, go ahead and we'll start with go ahead and we'll start with the AI and the tools and then the AI and the tools and then we'll get into, like, we'll get into, like, the people aspect of it. the people aspect of it. No, No, you should definitely get you should definitely get writers to write the content. writers to write the content. Unfortunately, Unfortunately, most writers are now going to most writers are now going to sell writing or content, sell writing or content, but using AI, but using AI, there's still a lot of good there's still a lot of good writers out there, writers out there, but it's tough to find them. but it's tough to find them. I had a lot of writers that I had a lot of writers that would write content for me, would write content for me, and now all of a sudden I see and now all of a sudden I see one writer that would write one writer that would write one article a week, one article a week, now writing seven articles a now writing seven articles a week, and I'm just like, week, and I'm just like, all right, all right, something's a little off. something's a little off. And it's just, yeah, And it's just, yeah, you got to be aware. you got to be aware. But most people are going to use But most people are going to use AI nowadays because Google said AI nowadays because Google said we don't care anymore who writes we don't care anymore who writes content as long as content as long as it offers value. it offers value. If you're just having AI If you're just having AI write the content, write the content, it's probably not going to offer it's probably not going to offer value because AI does value because AI does AI hallucinations, AI hallucinations, and if it doesn't and if it doesn't know the answer, know the answer, it's going to make it up. it's going to make it up. But if you use AI as more of But if you use AI as more of like a starting point to give like a starting point to give you, like, ideas like content, you, like, ideas like content, or help you write an outline, or help you write an outline, or if you did have it write your or if you did have it write your whole service page for whole service page for that hippotherapist, that hippotherapist, that's okay as long as you edit that's okay as long as you edit it and double and it and double and triple check it, triple check it, because it's not going because it's not going to be accurate. to be accurate. If you just copy and paste it, If you just copy and paste it, you're going to put incorrect you're going to put incorrect information and that's information and that's not going to be good. not going to be good. So you could use AI So you could use AI to write content. to write content. I still prefer to use people, I still prefer to use people, but it is tough to find people. but it is tough to find people. And yeah, it's really, And yeah, it's really, really tough to find good really tough to find good writers nowadays because AI, writers nowadays because AI, it's just so quick and so easy. it's just so quick and so easy. And the more people that use it, And the more people that use it, the more, the better it becomes. the more, the better it becomes. I mean, I mean, right now it's pretty good. right now it's pretty good. It's just not perfect. So it's. It's just not perfect. So it's. Can't rely on it solely. Can't rely on it solely. What do you recommend? I mean, What do you recommend? I mean, if someone. if someone. You said you don't recommend You said you don't recommend people write the content people write the content themselves, right? themselves, right? Do you recommend that they Do you recommend that they use AI and What kind of. use AI and What kind of. If. Yes. If. Yes. What kind of tips do you What kind of tips do you have for using AI? have for using AI? Or do you think they should get Or do you think they should get writers? And if they do, writers? And if they do, how do you know how to how do you know how to find the good ones? find the good ones? Yeah, I mean, Yeah, I mean, if you can find writers, if you can find writers, that would be great that are not that would be great that are not using AI, but fortunately, using AI, but fortunately, most writers that people are most writers that people are going to find are going going to find are going to be using AI. to be using AI. If you're just finding someone If you're just finding someone off freelancer.com or some off freelancer.com or some website like that, website like that, or if you're going or if you're going on like a fiverr, on like a fiverr, probably going to be probably going to be AI running content. AI running content. But I thought you said But I thought you said AI was okay, AI was okay, so I'm just trying to help. so I'm just trying to help. Im trying to understand. It's. Im trying to understand. It's. It's okay if it's good is It's okay if it's good is what it comes down to. what it comes down to. Yep, it's fine. Yep, it's fine. As long as the content As long as the content offers value. offers value. Doesn't matter who writes the Doesn't matter who writes the content, humans or AI. content, humans or AI. As long as the content As long as the content offers value, offers value, that's all that matters that's all that matters to Google. to Google. So you don't need to go pay So you don't need to go pay someone to use AI for you. someone to use AI for you. As I was saying, As I was saying, you could just do it yourself you could just do it yourself and go to ChatGPT and put some and go to ChatGPT and put some prompts in there and get some prompts in there and get some good written content. good written content. So if you want to use AI, So if you want to use AI, you just do it yourself. you just do it yourself. You don't need to pay You don't need to pay someone to do it. someone to do it. Okay, I hear what you're saying. Okay, I hear what you're saying. You're just saying, You're just saying, why pay to use AI when you why pay to use AI when you could do it yourself? could do it yourself? Yeah. Yeah. Unless you can find good Unless you can find good writers, that's great. writers, that's great. But it doesn't matter who writes But it doesn't matter who writes the content as long as the content as long as it offers value. it offers value. So whether you use writers or So whether you use writers or AI, Google doesn't care anymore. AI, Google doesn't care anymore. But a lot of people still But a lot of people still want to use people. want to use people. So if you can find good writers, So if you can find good writers, definitely hold on to them. definitely hold on to them. I have a writer, I have a writer, she's an English teacher, she's an English teacher, she loves, she loves, prides herself on content, prides herself on content, hates AI. hates AI. I know she's not using AI, I know she's not using AI, but unfortunately with but unfortunately with a lot of my writers, a lot of my writers, I have to still check almost all I have to still check almost all their articles every once in a their articles every once in a while just to see and especially while just to see and especially once their frequency once their frequency goes up to writing. goes up to writing. Like when writers start Like when writers start writing three a day, writing three a day, where they would write one or where they would write one or a day at max. So just like, a day at max. So just like, all right, all right, doesn't really align what's doesn't really align what's going on and everyone going on and everyone is using it. is using it. So as long as you use it and So as long as you use it and just make sure it's accurate and just make sure it's accurate and read through that content, read through that content, you should be good to go. you should be good to go. And I think, like, And I think, like, as long if they use it and the as long if they use it and the content is still good, content is still good, but then also knowing, like, but then also knowing, like, hey, like, hey, like, maybe we can get a better price maybe we can get a better price for this because they're able for this because they're able to produce more. Right. to produce more. Right. Is that is that accurate? Is that is that accurate? Would you say most people are Would you say most people are still going to charge full still going to charge full price and not tell you? price and not tell you? So, okay with that? So, okay with that? What do most writers charge? What do most writers charge? Obviously I know there's there's Obviously I know there's there's levels depending on, levels depending on, you know, you know, if they're foreign or if they're foreign or how good they are. how good they are. But what do we look at? But what do we look at? I mean, I mean, I think most people charge like I think most people charge like per minute or, or per article. per minute or, or per article. Like how, Like how, how would I know how to find how would I know how to find a good writer? Like, a good writer? Like, where would I, where would I, where would I look? where would I look? Would I go to upwork? Would I go to upwork? Like, what are your thoughts? Like, what are your thoughts? No, No, the best way to find writers is the best way to find writers is go on like local websites. go on like local websites. Like Craigslist is pretty good. Like Craigslist is pretty good. You can find local writers that You can find local writers that are based in the United States. are based in the United States. You don't want to outsource it You don't want to outsource it to another country because to another country because probably going to get some probably going to get some content that doesn't really read content that doesn't really read properly. Sometimes it's good, properly. Sometimes it's good, but most of the time you're but most of the time you're going to have to go in and edit going to have to go in and edit it and it's just more it and it's just more work on your end. work on your end. So if you can find So if you can find something that's. something that's. And usually it's per word. And usually it's per word. Usually in the past when I'd Usually in the past when I'd have writers or I still have writers or I still offer it as a service. offer it as a service. If people need content, If people need content, my writers charge $50 for my writers charge $50 for 400 words of text. 400 words of text. Okay. Okay. So yeah they can either So yeah they can either go through, go through, they can try to find their own they can try to find their own writers or they can go through writers or they can go through someone like you and you can someone like you and you can help kind of manage that. help kind of manage that. And do you help make sure that And do you help make sure that they have good like content they have good like content and stuff like that, and stuff like that, or do you just introduce them to or do you just introduce them to the writer and then they work the writer and then they work with the writer directly? with the writer directly? No, No, we make sure that they get we make sure that they get SEO friendly content. SEO friendly content. So content that's got it So content that's got it optimized for people written optimized for people written well with all the content and well with all the content and then it also has those keywords then it also has those keywords sprinkled in. sprinkled in. That way we could try to That way we could try to maximize that reach of that maximize that reach of that article to get as many article to get as many eyeballs as possible. eyeballs as possible. Okay, awesome. Okay, awesome. So let's talk about link So let's talk about link building. Right? I mean, building. Right? I mean, you said it. you said it. I've heard it time I've heard it time and time again. and time again. It's very difficult to rank high It's very difficult to rank high if you don't have other people if you don't have other people saying, hey, this is the guy, saying, hey, this is the guy, this is the girl, this is the girl, this is the website. Right. this is the website. Right. These are the people These are the people you want to go to. you want to go to. So other people linking So other people linking on their website. on their website. Other people linking your Other people linking your website on their website, website on their website, essentially. Correct. essentially. Correct. What does that look like? What does that look like? What? I mean, What? I mean, there's like white hat there's like white hat and black hat. and black hat. Like what is a good way to build Like what is a good way to build links? What's not a good way? links? What's not a good way? What kind of links are What kind of links are you looking to build? you looking to build? What can you share with What can you share with us in that regard? us in that regard? Basically, Basically, you want other websites you want other websites to talk about you. to talk about you. The more third party sites that The more third party sites that talk about you and mention you talk about you and mention you with a clickable link, with a clickable link, more popular, more popular, the more trust Google's going to the more trust Google's going to give to you and the higher give to you and the higher they're going to rank you in they're going to rank you in those search results. Basically, those search results. Basically, it's all about just trying to it's all about just trying to figure out how can I get other figure out how can I get other people to talk about me? people to talk about me? Which is not easy to do. Which is not easy to do. And there's lots of ways to And there's lots of ways to build backlinks using tools. build backlinks using tools. The ones that we talked about The ones that we talked about earlier like Ahrefs, earlier like Ahrefs, Moz or Semrush are all really Moz or Semrush are all really backlink checking tools. backlink checking tools. They have all these other tools They have all these other tools like keyword research and like keyword research and things like that, things like that, but they're really to check but they're really to check backlinks because I could see backlinks because I could see what your backlinks are and what your backlinks are and you can see what mine are. you can see what mine are. If I go into Google, If I go into Google, search my keywords and see that search my keywords and see that you're ranked for my keywords, you're ranked for my keywords, I'm going to throw your website I'm going to throw your website into these tools, into these tools, look at your backlinks and then look at your backlinks and then one by one reach out to the one by one reach out to the sites that make sense. sites that make sense. I'm not going to go after every I'm not going to go after every website because you might be website because you might be getting some weird ones or getting some weird ones or sketchy ones, which is natural. sketchy ones, which is natural. There's always going to be There's always going to be some weird backlinks. some weird backlinks. You can't control who You can't control who links out to you. links out to you. But when I am doing that But when I am doing that outreach and trying to outreach and trying to build backlinks, build backlinks, I'm going to find sites that are I'm going to find sites that are related to what you're related related to what you're related to what I'm doing and to what I'm doing and have some authority. have some authority. You don't want to just You don't want to just go after any website. go after any website. You want to go for sites that You want to go for sites that are at least somewhat related are at least somewhat related to what you're doing. to what you're doing. Doesn't have to be exactly Doesn't have to be exactly what you're doing. what you're doing. Like I'm doing SEO, Like I'm doing SEO, you're not doing SEO, you're not doing SEO, you're doing the Millionaire you're doing the Millionaire University, University, which has some similarities, which has some similarities, but it has overall similarities but it has overall similarities where it's like about business, where it's like about business, about entrepreneurship. about entrepreneurship. So it's similar to what I'm So it's similar to what I'm doing and that's good doing and that's good enough to Google. enough to Google. I don't have to reach out to I don't have to reach out to other SEO companies because other SEO companies because they're not really going they're not really going to give me a backlink. to give me a backlink. They're going to be like, no, They're going to be like, no, we don't want to help you. we don't want to help you. Yeah, yeah, yeah, totally. Yeah, yeah, yeah, totally. But it's relevant, But it's relevant, it makes sense. it makes sense. Like Millionaire University Like Millionaire University giving a backlink to SEO giving a backlink to SEO optimizers makes sense optimizers makes sense because that, because that, that's part of what we talk that's part of what we talk about. Right? But yeah, about. Right? But yeah, your direct competition, like. your direct competition, like. Isn't going to give you a Isn't going to give you a backlink. So nor should they. backlink. So nor should they. It doesn't really make a lot of It doesn't really make a lot of sense in that regard. Okay, sense in that regard. Okay, so you talked about so you talked about like authority. like authority. How do we know what a How do we know what a site's authority is? site's authority is? Is that also something you Is that also something you find on these tools? find on these tools? All these tools have their own All these tools have their own arbitrary ranking system of arbitrary ranking system of what they try to emulate, what they try to emulate, which is Google's page rank. which is Google's page rank. Google page Rank was from Google page Rank was from 0 to 10. 0 is the worst, 0 to 10. 0 is the worst, 10 is the highest. 10 is the highest. And the higher the number, And the higher the number, the more trust Google the more trust Google gives to you. gives to you. But Google stopped showing that But Google stopped showing that a while back. Like by 13, a while back. Like by 13, 14 years ago, 14 years ago, they stopped showing page rank. they stopped showing page rank. And so all these tools said, And so all these tools said, all right, all right, we're just going to try we're just going to try to guess at it. to guess at it. And Moz has like domain And Moz has like domain authority and page authority. authority and page authority. Ahrefs has domain rank and all Ahrefs has domain rank and all these other third party tools these other third party tools have their own rankings. have their own rankings. So you just go. So you just go. And when you're in these tools, And when you're in these tools, they'll kind of sort it from they'll kind of sort it from highest to lowest. highest to lowest. So you could try to go for So you could try to go for the bigger sites first, the bigger sites first, which also I are probably gonna which also I are probably gonna be the tougher ones because it be the tougher ones because it might be like a New York might be like a New York Times or Wikipedia, Times or Wikipedia, which are tough to get a hold of which are tough to get a hold of people there to try to include people there to try to include you into a New York Times you into a New York Times article or changing a Wikipedia article or changing a Wikipedia page. Things are, page. Things are, things like that can things like that can be a little tricky. be a little tricky. Okay, Okay, but what is the best way to go but what is the best way to go about like reaching about like reaching out to these guys? out to these guys? I love what you said about I love what you said about finding your competitors, finding your competitors, seeing what backlinks they have. seeing what backlinks they have. And you could probably And you could probably go on their website, go on their website, seeing how they have those seeing how they have those backlinks. Like is it a blog, backlinks. Like is it a blog, like a guest blog post? like a guest blog post? Or like did they guess blog Or like did they guess blog post on that website? post on that website? Is it a podcast interview? Is it a podcast interview? Did they write some kind of Did they write some kind of article where they interviewed, article where they interviewed, like things like that. Right? like things like that. Right? Like if you can see what Like if you can see what they're doing, they're doing, then maybe you can do then maybe you can do something similar, something similar, like kind of reverse like kind of reverse engineer it. engineer it. Is that kind of the gist Is that kind of the gist of how that would work? of how that would work? Yep. 100. Yep. 100. If you're a local business, If you're a local business, you could put other. you could put other. If you're a restaurant, If you're a restaurant, you can put other restaurants in you can put other restaurants in there and see where they've been there and see where they've been reviewed. Like are they on Yelp, reviewed. Like are they on Yelp, on OpenTable, on Google Maps? on OpenTable, on Google Maps? But also like are they on But also like are they on MapQuest and Apple Maps and MapQuest and Apple Maps and all these other websites, all these other websites, do they join like their do they join like their chamber of commerce? chamber of commerce? And you can pretty much see And you can pretty much see their entire strategy and see their entire strategy and see they do a lot of press releases they do a lot of press releases or do they do podcasts, blogs, or do they do podcasts, blogs, doing whatever it is. doing whatever it is. You could see exactly how they, You could see exactly how they, how other websites are linking how other websites are linking out to them and just try to come out to them and just try to come up with your Own strategy and up with your Own strategy and try just like with the content, try just like with the content, do a little bit better do a little bit better job of them. job of them. So try and build a little So try and build a little bit more backlinks, bit more backlinks, trying to write a little trying to write a little bit more content. bit more content. So basically with SEO, So basically with SEO, we're not trying to beat Google. we're not trying to beat Google. Google changes their Google changes their algorithm daily. algorithm daily. Nobody knows how it works. Nobody knows how it works. If you didn't know how it works, If you didn't know how it works, tomorrow it's going to change tomorrow it's going to change and the next day it's and the next day it's going to change. going to change. But what we can do is see who's But what we can do is see who's on that first page of Google, on that first page of Google, how much SEO have they done, how much SEO have they done, and how can we just do and how can we just do a better job of it? a better job of it? Okay, Okay, you showed us some way to reach you showed us some way to reach out to people that are looking out to people that are looking for people to write for them. for people to write for them. What did, what did we do? What did, what did we do? You went. You went. We went on Google and we We went on Google and we searched writer. I don't know, searched writer. I don't know, what did we search for? what did we search for? You could just really just You could just really just search for your keyword. search for your keyword. So if you're like a personal So if you're like a personal trainer, you just say, like, trainer, you just say, like, go into Google and type go into Google and type in fitness blogs and, in fitness blogs and, and you'll get tons of websites and you'll get tons of websites that are all blogs that you that are all blogs that you could potentially reach could potentially reach out to them. out to them. But you can also do advanced But you can also do advanced search operators where you just search operators where you just get a little bit more specific. get a little bit more specific. And you can put something like And you can put something like in URL and then colon and then in URL and then colon and then in quotation marks. Right. in quotation marks. Right. For us. For us. And then you put your keyword at And then you put your keyword at the end and it'll show you blogs the end and it'll show you blogs that are looking for writers. that are looking for writers. Because if you just search Because if you just search for fitness blogs, for fitness blogs, not all of them are going to not all of them are going to be looking for writers, be looking for writers, but using these advanced search but using these advanced search operators that could help you operators that could help you hone in a little bit more and hone in a little bit more and find exactly what you're looking find exactly what you're looking for when you're searching for when you're searching on Google. on Google. Okay, I love it. Okay, I love it. And then you guys have a service And then you guys have a service for that as well. Correct. for that as well. Correct. For helping create backlinks. For helping create backlinks. Help out with everything Help out with everything with SEO, with SEO, because SEO is like a puzzle and because SEO is like a puzzle and you have to put all those you have to put all those pieces together. pieces together. If you just write content, If you just write content, but you're not building but you're not building backlinks, backlinks, Google's not going to trust you. Google's not going to trust you. If you're just building If you're just building backlinks, backlinks, but you're not putting the but you're not putting the keywords on your website, keywords on your website, Google's not going to know what Google's not going to know what keywords to rank you for. keywords to rank you for. So you have to. So you have to. And there's lots of other little And there's lots of other little pieces like speed and mobile and pieces like speed and mobile and stuff that we talked about stuff that we talked about that go into it. that go into it. But if you're not building or But if you're not building or doing everything that doing everything that Google wants, Google wants, Google's not going to trust you. Google's not going to trust you. And we want Google to trust you And we want Google to trust you and rank you for those and rank you for those correct keywords. correct keywords. So trying to do that So trying to do that full service. full service. I love it. I love it. So you guys obviously do SEO. So you guys obviously do SEO. There's Lots of other companies There's Lots of other companies that do SEO. that do SEO. What are some of the things if What are some of the things if someone's looking for a good someone's looking for a good company to help them company to help them with their SEO, with their SEO, what are some of the things what are some of the things they want to like, they want to like, look for and what are the some look for and what are the some of the things they want to watch of the things they want to watch out for? Right, like be aware, out for? Right, like be aware, be wary of. be wary of. When you're looking When you're looking for help with SEO, for help with SEO, you just got to make sure that you just got to make sure that whoever you're working with is whoever you're working with is going to build backlinks. going to build backlinks. I get a lot of clients that come I get a lot of clients that come to me and paid companies for to me and paid companies for years and they only have five years and they only have five backlinks. And I'm just like, backlinks. And I'm just like, I'm not sure what this SEO I'm not sure what this SEO company was doing because company was doing because without backlinks it's not without backlinks it's not really possible to really possible to rank on Google. rank on Google. I've never really seen a website I've never really seen a website rank for competitive keywords rank for competitive keywords that didn't have backlinks. that didn't have backlinks. Google's whole algorithm is Google's whole algorithm is based off backlinks and still based off backlinks and still heavily based off backlinks heavily based off backlinks to this day. to this day. Changed a lot how they look at Changed a lot how they look at them, but it still really needs, them, but it still really needs, you need to have good quality you need to have good quality backlinks or they're building backlinks or they're building low quality backlinks low quality backlinks and just building and just building thousands of spammy backlinks. thousands of spammy backlinks. And basically what you want is And basically what you want is quality over quantity and couple quality over quantity and couple good backlinks every single good backlinks every single month is really what month is really what you need to go for. you need to go for. You don't need to build hundreds You don't need to build hundreds of backlinks every single month of backlinks every single month unless you're like a big unless you're like a big corporation like Target, corporation like Target, Walmart. Walmart. That's fine for these big That's fine for these big corporations to be getting corporations to be getting hundreds of backlinks daily hundreds of backlinks daily essentially, but small, essentially, but small, medium sized business should medium sized business should only get a couple backlinks only get a couple backlinks every single month. every single month. And it's got to keep building And it's got to keep building up over time. up over time. And that's what Google And that's what Google wants to see. wants to see. But a lot of people just don't But a lot of people just don't know to look at backlinks or know to look at backlinks or don't know what they are when don't know what they are when they're going to look they're going to look for SEO companies. for SEO companies. And if you want to make sure And if you want to make sure this company's going this company's going to do a good job, to do a good job, you can even look at their you can even look at their backlinks using tools like backlinks using tools like Ahrefs or Moz or Semrush I think Ahrefs or Moz or Semrush I think might give out like one might give out like one or two free searches. or two free searches. So if you are looking So if you are looking at an SEO company, at an SEO company, you could look at their you could look at their backlinks and make sure at least backlinks and make sure at least they have some backlinks they have some backlinks built to their website. built to their website. Or even look at their backlinks Or even look at their backlinks if you see they're all coming if you see they're all coming from like foreign websites and from like foreign websites and weird sketchy sites and maybe weird sketchy sites and maybe you should just steer clear you should just steer clear of that company. of that company. Okay, Okay, so just like common sense stuff, so just like common sense stuff, like if his company is getting like if his company is getting you backlinks that are Ghetto? you backlinks that are Ghetto? They're not ghetto, They're not ghetto, like from like janky, like from like janky, like sketchy websites. like sketchy websites. Like you don't want to work with Like you don't want to work with those guys and you kind of those guys and you kind of confirm that ahead of time. confirm that ahead of time. How long does this usually take, How long does this usually take, like to get like results? like to get like results? If I'm starting today not If I'm starting today not getting any very much getting any very much traffic from SEO, traffic from SEO, I know this is a longer I know this is a longer term game. term game. It doesn't happen overnight. It doesn't happen overnight. How long can I expect till I How long can I expect till I start ranking somewhere on start ranking somewhere on Google and start getting Google and start getting some traffic from that? some traffic from that? It really comes down to the It really comes down to the competitiveness of those competitiveness of those keywords and how much SEO you've keywords and how much SEO you've done to your own website versus done to your own website versus your competition. your competition. If you're a brand new website, If you're a brand new website, Google's just not going Google's just not going to trust you. to trust you. But if you've been around But if you've been around for five, 10 years, for five, 10 years, have a lot of good backlinks, have a lot of good backlinks, and all of a sudden you just fix and all of a sudden you just fix your keywords on your website, your keywords on your website, you'll just move up much you'll just move up much quicker and faster. quicker and faster. On average it takes On average it takes about six months, about six months, but it could be shorter and it but it could be shorter and it could be longer just depending could be longer just depending on how old, on how old, how much trust Google has given how much trust Google has given to your website versus your to your website versus your competitors based. competitors based. On what you've done. On what you've done. Now there's been a recent like, Now there's been a recent like, update that I know has a lot of update that I know has a lot of like bloggers and SEO people like bloggers and SEO people kind of in an uproar. kind of in an uproar. What's it called? What's it called? The Google Friendly Content The Google Friendly Content Friendly Helpful update or Friendly Helpful update or something like that. something like that. What's the name of it? What's the name of it? Yep, that's the one. Yep, that's the one. But Google has these updates all But Google has these updates all the time and anytime they do an the time and anytime they do an update, people are happy or sad. update, people are happy or sad. But this one's just really AI But this one's just really AI and just making sure you don't and just making sure you don't just use AI to pump out just use AI to pump out thousands of articles every thousands of articles every minute and just throw it minute and just throw it up on your website. up on your website. Because once people realized how Because once people realized how easy it is to create easy it is to create content with AI, content with AI, people went a little crazy and people went a little crazy and didn't realize that AI didn't realize that AI is not accurate. is not accurate. And if you're just throwing up And if you're just throwing up all this content just all this content just to throw it up, to throw it up, it's not helpful and it's not it's not helpful and it's not beneficial to the reader. beneficial to the reader. Something I've noticed a lot Something I've noticed a lot recently on searches, recently on searches, I think since this update is I think since this update is I'm seeing a lot of like, I'm seeing a lot of like, forums like Rank, forums like Rank, a lot more than I used to like a lot more than I used to like Reddit and Quora and things Reddit and Quora and things like that. Is, like that. Is, are you familiar with that? are you familiar with that? Is that something you're seeing? Is that something you're seeing? Like, is this a good strategy? Like, is this a good strategy? Do you want to try to get Do you want to try to get into these forums? into these forums? Or is that something Or is that something you just would say, you just would say, don't really worry don't really worry too much about, too much about, just try to create the just try to create the best content you can. best content you can. And And I don't know, am I just. I don't know, am I just. This is just me or, This is just me or, or is this something you've or is this something you've noticed at all. noticed at all. If you could be active in forums If you could be active in forums and build trust there and and build trust there and answer questions. answer questions. But that takes months to But that takes months to build that trust up. build that trust up. You can't just go in a forum and You can't just go in a forum and answer a question and put answer a question and put your link in there. your link in there. They're going to kick you off They're going to kick you off instantly, especially on Reddit. instantly, especially on Reddit. But if you could build it up But if you could build it up over months and years over months and years and then have like, and then have like, your username as your company your username as your company or having your. or having your. Or just slightly subtly Or just slightly subtly putting it in there, putting it in there, but it's tough to promote but it's tough to promote yourself in those forums. yourself in those forums. Yeah. Yeah. Okay. Okay. All right. Well, All right. Well, this has been awesome. this has been awesome. Any final parting words on SEO Any final parting words on SEO or anything you would recommend or anything you would recommend to anyone out there who's to anyone out there who's looking to grow their business? looking to grow their business? So I create a special So I create a special gift for everybody. gift for everybody. If they go to my website at s e If they go to my website at s e o optimizers.com that's s e o O o optimizers.com that's s e o O P T I I z e r s.com gift and P T I I z e r s.com gift and they can find that gift there, they can find that gift there, along with my contact along with my contact information and classes I've information and classes I've done over the years. done over the years. I've thrown up for free so they I've thrown up for free so they could see step by step how to do could see step by step how to do a lot of stuff that a lot of stuff that we talked about. we talked about. And also if they want a And also if they want a free website analysis, free website analysis, they could book some time they could book some time on my calendar. on my calendar. And I'm happy to check out their And I'm happy to check out their website from an SEO point of website from an SEO point of view for free there as well. view for free there as well. Awesome. Well, Awesome. Well, I can attest that Brandon is I can attest that Brandon is awesome. He knows his stuff. awesome. He knows his stuff. I've seen a lot of great I've seen a lot of great content from you. content from you. And then you talked to me that And then you talked to me that one day and just gave me a bunch one day and just gave me a bunch of free info and then I of free info and then I had a lot going on. had a lot going on. I didn't get back to you. I didn't get back to you. You followed up with we You followed up with we got on another call. got on another call. We paid you for your time We paid you for your time this time and yeah, this time and yeah, you just gave a ton you just gave a ton of great info. of great info. So highly recommend anyone who's So highly recommend anyone who's interested in growing with SEO interested in growing with SEO to check out seooptimizers.com to check out seooptimizers.com gift. Thanks, Brandon. gift. Thanks, Brandon. This has been awesome. This has been awesome. We really appreciate everything We really appreciate everything you've shared with us. you've shared with us. Thank you for having Thank you for having me on today. me on today.