Search Engine Optimization Tips - Business Breaks Podcast

I had a blast jumping on this podcast to talk about one of the biggest conversion killers I see all the time — hiding your CTA below the fold. 🚫📉

Over 70% of visitors won’t scroll — so if your “Buy Now” button or lead form is buried halfway down your homepage, you’re already losing them. I break down why having your value proposition and call to action front and center is a game-changer 💥

We also got into UX tips, how to simplify the user journey 🧭, and why clarity always beats cleverness when it comes to guiding visitors through your site. If your goal is leads, sales, or signups — it’s all about streamlining that experience.

I shared real tactics you can use today to increase engagement and conversions on your site. Tune in and let’s get your pages working smarter, not harder 💻✨

#SEOtips #DigitalMarketing #ConversionOptimization #AboveTheFold #WebsiteDesign #MarketingStrategy #WebTraffic #UserExperience #BrandonLeibowitz #SEOGuestSpeaker #MarketingMadeSimple

Transcript

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If you have your call to action below the fold, many people have to scroll. You already lost over half the people that came to your website because they're not going to scroll. So have that conversion, that call to action above the fold, very, very important. The buy now or add to cart or call today or email or form or whatever that conversion goal is, has to be above the fold. You got to put the call to action. I mean a value proposition, letting people know what's in it for me? What am I going to get out of using your website or using your product or services? So what's going to differentiate you and help you stand out versus the competitors? But just having all at the top, above the fold is really important because over half your traffic, 70% of people will never scroll down on the website. So you already lost half your visitors if you have the call to action below the fold and things like that. So make sure it's easy to navigate through too, because when we look at a website, it's pretty easy to know where to go. But if you've never been to that website before and you ask someone, go to this page, you'll see where they get lost on the journey. And then you can try to figure out how to make it easier and more, more streamlined to get to that whatever action is that you want them to take.