Use Social Media Platforms Like a Business Pro - Speak With Power Podcast

🎙️ Just dropped a fun and insightful convo with Natasha Basilevic on the Speak with Power podcast!

I had the chance to share my journey of launching SEO Optimizers back in 2007, how I stumbled into SEO, why I'm obsessed with free traffic from Google, and how I turned my passion for skateboarding into a viral social media brand. 🛹💻

We dove deep into SEO strategies, social media growth hacks, using content calendars, and how to figure out where your audience actually hangs out. I even broke down how to repurpose content across platforms with tools like Zapier—and yes, it saves me hours every week. 😅

If you're a business owner, creator, or just curious how to build trust online, grow your brand, and avoid wasting time on the wrong platforms... this one's for you.

Oh, and we talked about clean water access too 🌍💧 because marketing is great—but impact matters even more.

Tune in and let me know what you think!

🎧 Listen now and let’s speak with power!
#SEO #DigitalMarketing #SocialMediaTips #SpeakWithPower #EntrepreneurLife #SEOOptimizers #OnlineMarketing #ContentStrategy #SkateboardingLife #BrandGrowth #ZapierHacks #GoogleSEO #SocialMediaMarketing #PodcastGuest #MarketingTips #InstagramMarketing #StartupLife #SmallBusinessSupport #PublicSpeakingTips #MarketingJourney

Transcript

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Hello my friend. Welcome to Speak with Power podcast. I'm Natasha Basilevic, a business trainer, speaker and public speaking coach. I teach entrepreneurs and executives all over the world to build confidence, craft their clear message and deliver it with power. Would you love to master your presentation skills, learn how to speak with persuasion and get inspiration from powerful speakers all around the globe? Then stay tuned and don't forget to subscribe. Welcome back to Speak with Power, my dear friends, and today have another amazing guest for you, Brandon Leibowitz. Brandon runs and operates SEO Optimizer since 2007. It's a digital marketing company that focuses on helping small and medium sized businesses get more online traffic, which in turn converts into clients, sales, leads and so on. Welcome Brandon. Thanks for having me on today. It's really great to have you with us. And first, of course I want to know, we want to know your story. Tell us, how did you get into SEO? How did you get into social media marketing and so on? Yeah, I just kind of stumbled upon it after I graduated from college, got my degree in business marketing and the first job I got out of school was helping a company out with their digital marketing, doing SEO, helping out with social media, helping out with paid ads, taking pictures of products, kind of doing it all. And just realized back then that this is in 2007, everyone's probably going to have a website in the future. And everything I mentioned works to get traffic. It's just SEO. Search engine optimization is where to get free traffic. So I focused on that one a little bit more. But everything definitely does work. Perfect So what really fascinates you about this? Because I assume that you love your job, right? You enjoy what you, you do. What is the most enjoyable part of it? Watching businesses grow, helping them succeed and helping them get to that next level. That's probably the. And Google changes all the time, so it's not the same thing over and over again because that would get a little mundane and boring. So Google's always changing and it makes it kind of like a game trying to figure out how they're working. Interesting Now you said that it's changing, Google changes and I'm sure social media, all the social media platforms, they keep changing their algorithm, keep, how do you keep, keep track of it always and how do you make sure that you don't, don't lose any new things that appear. It is a lot of just reading, testing things out, reading blogs, articles, joining like Facebook groups or forums or wherever you could interact with other people that are doing what you're doing. So I find other people that do an SEO to figure out what's going on with Google, Find other people that are focused on social media to figure out what's going on with social because they're all changing, they're all different, it's not the same, it's not a one size fits all. Every platform is going to be different on how they operate, how they work. So just trying to kind of piece it together, but nobody really knows how it works because they keep it top secret. So it's just kind of look at tiny things that we see help out or don't help out, but you really don't know for the most part. Oh really? So it is top secret. They don't reveal everything, they just reveal some things. And mostly. So what about you experts like you, you guess or you just look from your experience you get certain conclusions that oh, this is what they changed. Oh, that's how it works. Trial and error. But usually when they change, like what Google's doing is cleaning up spam. So they're finding people have game. The system found loopholes and ways to rank their quickly without doing the things that Google wants you to do. So most of the time it's not really changing how you have to operate your website. It's just making sure that you're not doing anything shady or weird or unethical. So you could read Google webmaster guidelines. They'll tell you what they're looking for, what they're not looking for. Sometimes they'll tell you, hey, we're going to change the algorithm. If your website loads slowly, that's not good. So little things like that or mobile, if your website's not mobile friendly, we're not going to show you on mobile devices. Those are just kind of basic ones where they'll tell you that because they want a good user experience, they want people to be able to access websites from all over the place. And if someone's on a cell phone and they click on your website and it's really hard to read, you have to like zoom in. Not a good user experience. So Google wants you to make it a good user experience for people so your website looks quickly, it's easy to see everything on mobile because if not they're going to hit that back button and if that back enough times, they're probably going to leave Google and go to like Bing or DuckDuckGo or another search engine because they're just not getting what they're looking for. I wonder if anybody actually goes to any other search engine. I don't even know because we used to have Yahoo. We, we used to have some others that right now I can't even think of them. But now it's just Google. I don't know if anybody goes. Do you ever go to any other search engine? I don't, but I look in analytics and I see some people go to. So like Google will bring in like 20 to 80% of your traffic. Bing might bring 1%, Yahoo might bring 1%. So it's not that big. But I've worked at agencies where we had clients that were getting like 5,000 visitors a day. So that 1% is a big number. But if you're a small medium sized business and you're only getting like 20 people do your website a day, 1% isn't that significant. So but it does add up over time and it does help out. But majority of the people they're searching on Google unless they get tricked into using like Bing or Yahoo. Sometimes you're on a website or on a phone or something and it searches on Bing and you're like why am I on Bing? But other than that most people usually go to Google. Yes. Yeah, it's amazing actually how Google became this go to place and, and everyone. It's sometimes it fascinates me how this happens when one brand really takes the market. So then, okay, let's talk about social media because that's where most of entrepreneurs operate. I mean of course some people pay for Google Ads, but everyone needs to be on social media. Some people might not like Facebook, so they will be on Instagram, others might not like any of those. So they would be on LinkedIn. But we all need to know how that works. Would you recommend to entrepreneurs who are not really experts in that to also read just like you do read blogs and articles or do you recommend to find someone else who would do it for them? Or they can even just find information without necessarily spending time for that. It just depends how much time they want to invest in doing it. If they want to learn a new field they could go for it. But most of the time it's better to hire someone or do it in conjunction. Hire someone that's going to help you out and you do it because the more that you're working on it, the more traction you get, the quicker you're going to get those results and those rankings. But it just comes down to ultimately knowing who your audience is to try to figure out who is Your audience and where are they going to be? Are they going to be on Instagram? Are they going to be on Twitter? Are they on TikTok? Are they on Google? Are they on Yelp or TripAdvisor? Where are they? Because you need to be in front of your audience. That's number one, is not trying to be everywhere, which I see a lot of people spreading themselves too thin, especially with social media, trying to be on every platform, which is good to, like, claim your username and maybe have a presence on them. But being active on every platform, if your audience isn't on there, you don't necessarily need to be there. It's good to claim it because it adds social proof. It puts, like, a face beyond the company. Social media is really like, hey, we're a business. You could buy off us on our website. But like, 10, 15 years ago, a lot of people didn't trust buying online. Like, there might have been this website, Bob's TVs, that had been around for maybe 60 years. But you're just like, who's Bob's TVs? I'd rather buy a TV off Amazon or Best Buy, because I know these big corporate brands. But then Facebook and Social came around saying, hey, we could put a face beyond the company and let people engage with you, ask questions, read reviews, see status updates. So then you're like, oh, maybe Bob's TV's is trustworthy. I could buy off them, even though I've never heard of them, but they've been around longer than Amazon and stuff like that. So social is really good for building trust on people. Yeah, okay, that's powerful. Now how would we build that trust? What are your recommendations to make sure that on any platform, any social media platform, people trust us. That would be getting or giving good value, giving good content out there, not just promoting yourself all the time but letting people know that you're an industry expert, that you're, you know, what you're talking about offering good value. Because if you're just trying to sell yourself, promote yourself all the time, nobody's going to want to follow that page. So, like, some platforms let you put reviews. Like Facebook, you can get reviews. So that's a great way is get those reviews that people could just see right there, five stars or four stars or whatever it is. But, you know, not all the platforms allow reviews. So it's more of you putting yourself out there and letting people know that you really are knowledgeable, you're helpful, you respond to comments, messages, things like that. Just be engaging. Yes And there are recommendations on LinkedIn. I don't know if there's anything like that on Instagram. I don't think so. Maybe you know, But I know on LinkedIn it really works when someone endorses you or someone gives you a recommendation and then you have several of those, then yes, that works too. Yep, yep, those look really good. But yeah, LinkedIn lets you do it. Facebook gives you the reviews. But Instagram, Pinterest, TikTok, Twitter don't really do it. YouTube gets you like the thumbs up so you can see those. So that's a little something, a little social proof there. But usually yeah, they're. It's tricky. I mean I guess you could look at likes, that could be kind of a signal. Likes, retweets, favorites, things like that. Do you have a favorite platform? I like Instagram, but again it's all about knowing who your audience is. So I love skateboarding and sports videos. Skateboarding is really big on Instagram, so I love that platform. And Instagram kind of crosses over to all the other platforms. So the way I like to do is kind of picking one pick like a central platform and then letting it cross promote. So you post on Instagram and then using tools like Zapier, a free website. There's a paid version of it, but it's free and it'll let you cross promote. So anytime I post on Instagram, it'll automatically post on YouTube, on Twitter, on LinkedIn, on Pinterest, on my own website. It'll go kind of everywhere with the click of a button. I mean sometimes it doesn't always work. From Instagram to Twitter, usernames don't always work, so you got to clean that stuff up. But it helps save a lot of time. And I always tell people, try to pick one central platform, use as your central hub and then kind of like let everything else cross promote if it works. Yes, yes. I love that. That's the way I do with Facebook. I post on Facebook and then I have people who do that for me, they just repost. Actually don't even use Zapier. That's a good idea. So because I use Zapier for connecting my calendly and my Google, my Gmail and my type form. So there is. It I do use it for some things, but I didn't know that it can do that also. So it can actually send. Zapier is great tool. Free. I mean the paid version is so cheap and it saves hours of time. Like the way I do it with social probably saves me hours of time every single day or week because I don't have to manually go into Facebook, on Instagram, on Twitter, on YouTube, on Pinterest. I just go to one platform and post from there. And I usually schedule everything out too. So with Instagram or whatever platform you're on, you get to schedule everything out. So I'll just sit there early or at the beginning of the month and schedule out all the posts that I want to post on Instagram. Then it's going to cross promote all the other platforms and then all I have to do is go in and read review or messages or if there's something topical or timely then I could post that. But other than that, can I just like sit back, let it kind of post on its own and focus on other things? Well, do they work though? Because if you post on one platform and I know that in on some platforms they just have different expectations of even what kind of content we post or even visually it has to be a little bit different. Does that work for you? Do you take that into consideration? Or you just post and let it go? So it doesn't always work like you're saying, like if you're posting from Instagram to TikTok, they can see that they don't want you to share something from Instagram to TikTok. So they'll kind of drop that reach or engagement a little bit. It's kind of tough to really gauge if they do it or not. But I've seen when I do post, it doesn't reach as well versus me natively posting on those platforms. But you can schedule them all out too. So you can use schedulers for all these platforms. But sometimes. So like I have a skateboarding page, love skateboarding. And made that as a little passion project on the side because I was like helped out all these companies over the years. How about I help myself out and follow what I love? And man, Instagram page it grew to couple hundred thousand followers which kind of didn't expect us to grow that quickly. But then I realized let me just have everything cross promote. So every time I post on Instagram it posts to YouTube. If it's a video that grew to 17,000 subscribers without me ever really manually posting a video in there. It posts to Facebook automatically and Facebook grew to 50,000 likes. I mean maybe it translated over because I had a big following on Instagram, but same with Twitter. I have Instagram post to Twitter and it grew to like 45, 000 followers. So you never know where your audience is at. And I didn't think all these platforms would be where my audience is. So I'm not like trying to make it the perfect content because I know my real audience is really on Instagram. That's where I'm focused mainly. But letting it cross, promote it works for the most part. But it would be better to go in and really touch everything up, clean it up. Because every, like you said, every platform is slightly different. They're looking at different things, colors, sizes, dimensions, things like that, length of the videos. They're all slightly different. Yes. Because even the size, if on Instagram it could be this story size, then on YouTube probably won't work because it has to be. Unless you are actually shooting your videos horizontally. Yeah, that's, that's really interesting that you basically didn't, didn't do anything or any like, not much effort. You just posted on Instagram, but all other platforms benefited from that or your profiles and other platforms. Well, that's amazing. And you just touched this really interesting point about social media marketing is using our own hobbies and interests and some passion projects that are not maybe even connected to our business for showing who we are. Could you talk a little bit about the value of that, of using? Because sometimes people might think, oh, well, how is that connected? Okay, I am a, well, I'm a runner, so I do use that on my social media. Sometimes people might think, oh, well, I am I love cooking, but I sell, I, I help people with advertising or whatever or, or I teach, I coach. So how is that connected? It's not. So I shouldn't really post about it. Share your thoughts on that. So yeah, I've thought about that too. And usually I would say separate them if it's, if it's similar, like cooking and running, they're both kind of about health, wellness, so it could overlap a little bit. But if it's like cooking and an auto body mechanic shop, that might be a little too far off. So if it's somewhat related, it's okay. But following your passions is always going to be the best because that's where you really show your authenticity, your knowledge, your, your expertise. But it just comes down to how related are they? If they're not really related. I might want to separate them. But if there's some overlap, then go for it. And also just test it out. You never know what's going to work, what's not going to work. So try it out, see how it resonates with your audience. If they don't like it, then maybe pull back. But if they're receptive to it, if they're commenting, engaging with it, then maybe you could post more content like that. But it's all about trial and error because you never really know what's going to work, what's not going to work. Same with everything with digital marketing or marketing in general, you've got to kind of just throw things at the wall, see what sticks, what resonates, push that more, pull things away that aren't working and just continually see test. So did you separate it or do you have it together? You talk about your, your sport and the sport hobby and then you also talk about SEO in the same, on the same platform or did you separate the profiles? Yeah, I separated them because somebody going for skateboarding doesn't care about digital marketing. Some of them do, but most of them don't really care. So yeah, I got to keep them separate and making it more like a skateboard. Like a magazine. So if you go to like a magazine page, website, you'll see that everything is going to be on topic. They're not going to be crossing over too much. So that's kind of how I focused it, is just make it 100% all about skateboarding, nothing else. Maybe a little bit about snowboarding or something like that, but in general, just keep it focused on the topic. So are you monetizing your skateboarding hobby? Yep. So I'm trying to figure out how to monetize it with social media or with. Yeah, with social and skateboarding, there's not that much money in it. So people would say I'll pay you $5 for a shout out. My page has 340,000 followers on Instagram. Like $5 is not that much money. So a lot of people would give me free products, free stuff all the time, which is nice, but realized I should try and monetize it somehow. So decided to make my own product and make the bearings, the part that goes in the wheel to help it spin. So started making those and because gotta get creative. Unfortunately it all comes down to the niche. Like with skateboarding, not that much money. If I was selling like Detox tees, these influencers with 10,000 followers get paid $5,000 whereas I have over 10 times more followers than them and I'm only getting like five or ten dollar offers. So comes down to I realized who your audience is and who you're promoting too. Because your audience isn't gonna. Yeah just every industry is going to be a little different. So that's also something you might be a wanna think of before you just start following your passion. As long as. Because I found my passion just because I love it, other than trying to make a business out of it because I have my SEO company. But if you're trying to follow your passion, make a business out of it, which I would recommend, just make sure that you find a way to some monetization process. Maybe think about it ahead of time because I didn't really think about the shout outs and all that influencer marketing that they're not going to pay that much for skateboarding unfortunately. Well, clothes people could, some sports clothes definitely could be what you would promote. And I know because I even had, and you know, I just now have a thousand people followers on Instagram because I was not really focusing on it. But even when I had hundreds, I had people, some companies write to me because they wanted me to promote some of their apparel, some clothes and I said no because I didn't want to spend time for that. But there are so many companies that yeah, they either send you that stuff for free or give you money. So yeah, that's something for you to think about. Yep yep. Trying to just get creative with it and just think outside the box and come up with new ideas. But yeah, definitely I think about how to monetize it because I have such a big following, it's just sitting there, so got to utilize it somehow. And I love that you were following your passion basically and you were not even thinking about making a business out of it. But that is how it happens. And that's the most beautiful thing is that we just go, we follow our passion and then we see the greatest results because we're doing what we love. Yep, yep. It just naturally happens over time. I mean it's not immediate. Took me a couple years to build it up. So that's the other thing is gotta have patience with all this stuff with digital marketing and everything. It's. I mean sometimes you go viral and just take off and explode but most of the time it's that slow process of building it and building it and growing it. And of course you are an expert in SEO and social media marketing, so you kind of knew how to grow that. So tell us please. First I wanted to ask you about mistakes. What have you noticed because you watch other people and you see. So what is maybe the biggest mistake that people make in their social media marketing or SEO strategies for social? Probably trying to be everywhere where you need to be more of where your audience is. Like take a step back. If you're looking for your product or service, where would you go? Like that's number one thing because a lot of people spend too much time on social media. But you need to focus on where your audience is. That's why I always say cross promote if you can. Because for your main platforms or your audiences that you need to be posting there manually. But everywhere else you just let it cross promote and then it just shows that you're active on all these other platforms. It builds that social proof and that trust factor. But really just take a step back and think about where would you be going? That's the biggest thing. Okay well so you already kind of even answered the next question. That was the mistake is when people are everywhere and they don't focus on one thing. So the tip would be focus on one platform and then cross post on others. But then what are other of your tips? Maybe one or maybe two. Three for everyone who is on social media. Because that's number one mainly I would say especially those who have businesses, entrepreneurs to make it really effective and some really practical tips that everyone can do and it's easy. Yeah, I would say having a content calendar is always helpful. Just trying to stay a little bit organized ahead of time. That will also help you with the scheduling. If you use a scheduler, you could have pretty much like, if you use like Hootsuite or Buffer, there's these, you have to pay for them but they'll let you schedule things out. So you could schedule out your entire month or weeks or whatever you want to post, but you could schedule it all out and that's going to really help out by having that content calendar to visualize and say like, all right, Mondays I'm going to do I'm going to share a blog post. On Tuesdays I'm going to share a product picture service picture. On Wednesdays I'll do a review. On Thursdays we could do a giveaway. On Fridays I'll post some user generated content. But just trying to stay organized helps out because if you're trying to post all the time, sometimes it gets tough. Like even just posting once a day, be a little overwhelming at times where it doesn't seem that hard, but after you've done it for months and months and months, you're like, all right, how do I write this uniquely? And how do I get more creative with this? So scheduling all out, but also looking at what other people are posting. Posting, finding like trending things in your industry and even reposting that stuff, giving them credit because something's trending in your industry, it's more than likely going to trend if you post it on your page. So finding that. But just give credit to people. Don't just take stuff without taking or without giving credit. Most people are happy to have you share their content as long as you give them credit. If you don't give them credit, then they're gonna be pretty upset about it. But that's a great way because if you're ever stuck, just like I don't know what to post today, just search your hashtags, see what's trending and you can repost some of those videos. That content right there. Thats nice. So you recommend when we build this calendar and we decide what we're posting, you recommend to really have it different. Not posting, say just a picture with a quote every day. But sometimes on Monday there would be a quote, on Tuesday there would be a tip, or on Wednesday. So what is, what is the best strategy? To have a variety of different posts like you said? Yeah. Kind of testing it out and seeing what works. So just kind of going at it all like trying out images, videos, short videos, longer videos, and just seeing what resonates with your audience and whatever they're more receptive to then posting more of that content. But it's all about kind of testing like we both could have the same page about running. My audience is probably going to be a little bit different than yours. So you posting your content, is it going to work? If I'm posting your content, it's going to have to be slightly different. So just try to test it out and really just see what resonates best with your audience. Because they're all slightly different. Yes That's so true. Just like for everyone, there could be a different platform for some people in Instagram, but for other people it's LinkedIn only or Facebook. The same with content. We will have to choose and test and try. Okay, perfect. Well, we talked mostly about social media, so let's just touch a little bit about SEO. Because also most people that I know, the listeners and entrepreneurs, my friends, we have a website. So of course SEO is really important. What is your one biggest strategy that you recommend to people? To make sure that there's traffic. One thing that's not too technical is just adding more content to their website. More content, you have the better meaning. Text. Not images or videos, but actual text that's what Google and the search engines really feed off is the more text you have on every page that you want to rank, the better off you're going to be. So not just the homepage, but every page that you want to rank. So it's really, really important. But it has to be original content. You can't just reuse the same content from one page to another. It has to be pretty much 100% unique. Google doesn't like to delete content and will actually penalize you if you have the same content on every single page. But content is so very important. Okay, well that's amazing because I was thinking I used to write blogs and then I got tired of that. So because I have my podcast, I was thinking I would be posting podcast. But words is actually copy, right? Written copy is what Google wants, what search optimization really need. So that is a great idea. We can always transcribe our podcasts and post it as blog posts. That could be, that could be a great solution for this. But what do you mean every page? Because usually what is being updated is either blog page with a blog or with some news or something. But usually home page or some kind of sales pages, they stay the same. So yeah, once you write the page it's okay, but you want to write that like the. So when you're promoting your services or your products, you want to put content on those pages. So if you're like an E commerce website and you're selling like running shoes and all you have is pictures of the shoes, there's no text there or there's very little text. So adding more text explaining what the benefits of these shoes are, how they're made or whatever it is. But just adding more text to that category of that page just could be anywhere on that page doesn't have to be at the top of the page, the middle, the bottom. But just adding more text is really going to help out the search engines. And same with like the podcast or audio stuff like that. If you can transcribe it or timestamp it, some stuff like hour long podcast or video might be a little long to transcribe the whole thing, but you could timestamp it, summarize it with some text that will really help out. Such when you're uploading like YouTube and things like that. Because they'll try to transcribe the video but they're not there yet. Like you'll upload it to YouTube and they'll try to get the subtitles, but it's not perfect. You start to go in there and fix it. So they really still rely heavily on that text. The more content you provide to them, the easier it is for them to read and understand that that page, that video, the audio, whatever it is. But they really need that text for now. Thats good to know. Okay, so we got to have text. I have one page on my website which is a media page where I have a lot of pictures of me on other podcasts, plus some text. But it's good to know that text is important. Okay, one more question about this. My personal question I was I'm using this opportunity to learn from you. So you said that it has to be unique and the Google does really like when we have copies. So I have two different websites. One is my company's website and another one is my personal name, personal brand pot website as Natasha Basilevich. And I have a book that I'm selling and it was always on my company website. And then I decided, well, it was doing pretty well, I want to put it on my name, my personal name website. Is that a mistake? Should I not do that because it will be the same text and Google will just block both of them or what would you recommend in this case? So whoever publishes it first, they get all the credit. So if I post an article on my website and then you copy it on your website, then I'd get all the credit because Google saw that I published it first. So whoever published it first, they got the credit. Everyone else is potentially going to, they're not going to rank for it. Google's going to potentially penalize you, but you're not going to be able to rank because you're searching on Google for like let's say how to fix a flat tire for my car. And 10 articles appear that are all the same. It's not a good user experience. It's not going to help you out. So you want 10 different websites, different perspectives, different point of views. So whoever publishes the content first, they all the credit. So if you want to rewrite the summary of the book or whatever it is that's on one website or another, as long as you rewrite it, that's perfectly fine. Like you could be selling like Amazon or websites, they sell the same products, multiple websites, we sell them the same products. It's just writing somewhat unique description. Reviews also help out because reviews are content that people are writing. So that's unique content that's written on each page or, or written as review that's going to help out as well. That's why I love, that's why a lot of these websites have the reviews enabled or comments sometimes enabled because it just adds more text, more content. Okay well that's a great point. So if I want to sell it on my other. Because both of these are mine, but if I wanted to sell on my personal website, then I would have to rewrite the copy, make it unique, right? Yep. Yeah, rewrite it all. Unfortunately, can't reuse it, but as long as you rewrite it, you're good to go. Yes, well, good point. Perfect. Wow, this is really interesting. And I understand that social media marketing and SEO can help us so much in our business. And you have. Before I ask you my favorite question that I ask everybody, I want to make sure that people can find you. So you have a gift for them. You have on your website. You have a special freebie for our listeners. What is it? Could you tell us? So if they go to my website, seoptimizers, uh.com that's S E O O-P T I I Z E R S.com gift they could find that there, which is all my classes I've done over the years. So if they want to learn more, I put those up there on my website and they want a consultation because with digital marketing it's not really one size fits all. So I'm happy to do a free consultation and look at your website, see what's working, what's not working, and how to get you to the level that you want to be at. And they could find all that information there. Perfect. Yes. That's great. And also, is that the best place you would refer people to your website or Instagram because that's your favorite platform. I would say the website's the best because social is always great. But you're always, I always tell people you're just kind of renting space off all these platforms. So everything, you really want to send everything to your website and then use social to help build that trust and build that credibility. But because you never know what's going to happen, they could take your page down or reach an engagement drop. So a lot of people focused on like Facebook over the years and now Facebook is kind of on the decline, whereas maybe they should have focused on other platforms or kept those other ones. But I always tell people your website is yours, you own that, you get full control of that and you always want to try to send all the traffic there. Same with like the podcast and things like that. Put it all on your website because that's what you own. Everything else, like Spotify, itunes, Stitcher, they could take it down, remove it, and it's not there anymore. It's gone. That's true. That's true. That's not our home. The website is basically our digital home. That's how I see it too. Thank you so much, Brandon. Well, now I want to invite you to imagine that you are on the stage where the whole world is listening and you have 60 seconds. What will you say to the world? I would say that everyone needs to be a little bit nicer to everyone. Try to spread that positivity, the love and the generosity. But also that we should help everyone get access to water. It's pretty important, getting clean, drinkable water. If we could all just help out and do that, I think that would really help the world out a lot. Just being better person, better people. But helping everyone out, getting access to water because it's so very important. We are native water. Water is life. And fortunately, not many people have access to clean, drinkable water. And that would be something that I think we could all get together and help each other out. If we're all listening on the stage together, I think that could be something that would resonate. Yeah, that's beautiful because I love when people have this cause in their heart, something that they really care about. And I can see that you care about that. It's important to have something specific that you would invite people to do, that you would inspire, that you do yourself or you care about yourself. So thank you so much. Thanks for having me on. Thank you, Brandon. And for all of you, my dear friends, remember, you can go to SEO optimizers.com and find the gift from brandon.sl gift. Or even just go. Go to the website and find all the information. Go to Instagram. We will put all the links in the show notes so you can click and follow Brandon. And remember, you have a wonderful message in your heart. So go out there into the world, share it, and always, always speak with power.